Wilmington plc has agreed to acquire Interactive Medica, a leading supplier of cloud-based software solutions to life sciences and pharmaceuticals companies. Interactive Medica solutions supports its clients’ commercial effectiveness in areas such as key account management and marketing.
Interactive Medica has 14 staff and is based in Madrid, with offices in the UK, Netherlands, and Sweden. The existing management team will continue in the business and Interactive Medica’s clients will continue to be supported from its various European locations. Interactive Medica becomes part of Wilmington Healthcare alongside other market leading brands such as London-based HSJ, and APM, run out of Paris. Interactive Medica’s revenue is predominantly subscription based, with around 75% of its 2016 revenue from mainland Europe and the balance from the UK.
Commenting on the acquisition Pedro Ros, Chief Executive of Wilmington plc, said:
"The acquisition of Interactive Medica represents an exciting opportunity for Wilmington to strengthen its technological capability and expand its growing healthcare presence in Europe. Interactive Medica is an excellent addition to the Wilmington Healthcare offering, enabling the business to provide a greater range of data and insight solutions through a single platform. Our market leading UK healthcare business has been built on one of the richest sources of healthcare intelligence available. The addition of IM's proven technology will enhance its value still further by enabling this intelligence to be used even more effectively by our clients."