Mercia incorporating SWAT

Services Public Training, Marketing Services, Website Services, e-Learning

Industries Accountancy

Nature of business

Mercia incorporating SWAT is one of the leading providers of training and support services to the UK and Ireland accountancy profession. Over 6,000 firms attend their training events annually, relying on their technical products to promote themselves using Mercia incorporating SWAT marketing services. They hold over 1,000 courses across 80 UK venues, along with 200 online courses that are accessible at any time. 1,500 firms use our website design and website content services to support their marketing and client support plans. The business also includes: Practice Track, providers of a range of high quality printed and electronic products, from personalised Budget summaries and Tax Cards, to regular newsletters and factsheets featuring key business and tax issues state-of-the-art online solutions, from content-rich firm websites, to a handy and informative Tax App. 

What sets them apart?

Mercia incorporating SWAT’s 30 year success has been driven by providing all sizes of firms (from sole practitioner to top ten firms) with a diverse range of high quality products and services tailored to suit individual needs.

Mercia incorporating SWAT can help improve the knowledge and efficiency of an entire team, whilst also improving the firm’s brand presence and reputation. By staying ahead of the ever-changing regulations and by embracing technological developments, they ensure the most comprehensive range of products and services on the market.


“We attract the best talent, we never stand still and our clients value the practical support we provide. We are the ‘go to’ experts with a ‘can do’ attitude.”

Nicola Hurley Managing Director

Managing director

Nicola Hurley




Unit 2 Thorpe Way Grove Park Enderby Leicester LE19 1SU

+44 (0)116 258 1200



Unit 9 Cloughoge Business Park Newry Cloughoge Business Park Newry County Down BT35 8WL

028 30835588